5 Ways Not-for-Profits Can Maximise Donations with QR Code Payments

QR codes aren't new, but their application in payments has seen a dramatic rise, especially post-COVID-19. According to a study by Juniper Research, the use of QR codes for payments is expected to surge by 300% in the next five years. The pandemic accelerated the need for contactless payments, and QR codes have filled that gap perfectly.

QR codes bring several advantages to the table:

High-Speed Transactions: Scanning a code takes mere seconds.

Reduced Operational Costs: No need for costly card readers or payment gateways.

Increased Security: Modern encryption methods make QR payments secure.

Ease of Use

Imagine attending a charity gala where, instead of waiting in line to make a donation, you simply scan a QR code from your table menu, wall poster or big screen. The process is smooth, quick, and eliminates the friction often associated with charitable giving.

Logistical Benefits

By using QR codes, organisations can reduce the logistical nightmare of cash handling, freeing volunteers to engage more with attendees.

Real-world Example

Melbourne Storm Rugby League Club used Pebl to generate and feature QR codes on their table menus for their Women in Storm fundraising event.

Advertising Campaigns

Embedding a QR code within a print advertisement, or outdoor poster and/or billboard can turn attention into tangible donations effortlessly.

Email Marketing

Inserting a QR code into email campaigns can trigger immediate action, eliminating the cumbersome need to click through various links.

Analytics

QR codes allow for real-time tracking, offering insights into what strategies are most effective.